If you are in business and you want to make a point, lighten up.
A few weeks ago I wrote that the more serious the topic, the more humor is needed.
A grocery store in Vancouver understands, and they are using humor to make their point.
Humor is the way they are promoting their business and helping the environment. In order to get customers to stop using single-use plastic bags, they have printed embarrassing bags. They are “playing” with their customers and teaching them to remember:
I can hardly wait to see what they will do with their single-use plastic bottles! I bet that’s next.
What businesses have you seen use humor effectively?