Marketing 101: The Importance of Story
My friend and colleague, Marty Baum of Edgewood Consulting Group (www.edgewoodcg.com), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your...
“I’m 45 Years Old, I’m Not Going to Change”
No, I’m not 45. I am older. That’s what the woman in the meeting said out loud to her colleagues. There are a myriad of ways this is expressed: “This is the way I have always been, I’m not going to change now.” “My mother/father was this way, what do you...
Vistas, Assumptions, and Insurance
Last week I was talking with a director whom I will call Celeste, and she was very worried. She had delegated a project to Pete, and he wasn’t succeeding. He had missed every deadline. He didn’t understand the technical language and he...
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