Years ago when I was on a tour in the Mission District of San Francisco, we stopped to eat burritos. We were told that we were eating the famous Mission burritos. None of us had heard of them. Incredulous that we had not heard of the Alameda-Weehawken Burrito Tunnel, our guide suggested we look it up. We did and here is the article we read. It’s fascinating….

The Alameda-Weehawken Burrito Tunnel

Take a moment to read it; this blog really doesn’t make much sense without reading the article first.  

How far did you read before you put the article aside and said, “No way!” I have to admit that I read pretty far down. I was having a fierce internal dialogue:

How could I not have heard about this before?

Isn’t there a better way for this tunnel to serve humanity?

How much do these designer burritos cost?

Geographically, I’m slow, but I just don’t see how this can work.

It’s interesting the role of storytelling in this situation. Stories can have a powerful impact on our beliefs. Do you use stories when you are trying to negotiate or move others?