Beyond Leadership: The Role of AI in Enhancing Event Engagement

Apr 2, 2024 | Leadership, Performance Management

I’ve increasingly been asked, “How do you use Artificial Intelligence (AI) in your work?” or “What potential do you see for AI in your industry?” Like many, I find the scope of AI’s applications vast and sometimes overwhelming. Yet, a recent experience in Denver, where I was presenting at the Meetings Industry Council, showcased a brilliantly creative application of AI.

While there, after presenting Leading When You Are Not the Official Leader, I explored the exhibit hall and discovered an innovative approach used by InspireSolutions, a global event company, to attract visitors. They utilized AI to craft personalized song lyrics for each visitor to their booth. Subsequently, these lyrics were brought to life through live performances by a local musician, creating a buzz and drawing more attendees to their space.

Here are the lyrics generated by AI about me and my work from just two brief sentences of information. How are you integrating AI into your business, and which applications have you experimented with?

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