I am a member of a wonderful business book club and each quarter we read a new business book. We discuss not only the book, but what specific material in the book would be helpful to our clients. Many times after reading a book, I offer to conduct a book club at my clients’ places of business. In these corporate book clubs, I construct the program so that the participants don’t even need to read the book to glean the highlights!

Imagine my surprise when I received the email declaring that our next book would be Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang. I wasn’t sure how the book would play out with my corporate clients, but I ordered it anyway.

The book arrived and sat, as many of my books do. Then my son Jeffrey and I visited my colleague Karen Jacobsen and the very book was sitting on her coffee table! Karen and Jeffrey started raving about it, as they had both read it! When we left Karen’s NYC apartment, Jeffrey continued discussing the book and said to me, “You should read it, Mom.” Now I knew I needed to shake the dust off and start reading.

The book is about Jia Jiang and his intention of making requests to people who were likely to reject the invitation. He did this daily for 100 days to build his resilience muscle. In the book, he also explains the neuroscience behind why we initially feel rejection and how with practice, we can build our own resilience muscles.

Not surprisingly, fear and rejection are first cousins in our brain chemistry. Once we learn to overcome rejection, our capacity for fear – healthy fear – increases.

It is typical in organizations to avoid failure, especially costly failure. But avoiding failure intentionally creates a culture that is risk-averse and stagnant. What does your organization do to encourage failure? What do you do personally to take more risks and to allow failure?