Marketing 101: The Importance of Story
My friend and colleague, Marty Baum of Edgewood Consulting Group (www.edgewoodcg.com), a firm that specializes in working with major consumer packaged goods manufacturers and their retail customers, wrote to agree with me about the importance of knowing your...
What Did Your Organization Serve Up For Breakfast This Morning?
If we know culture is the most important part of any successful business, what is your organization doing to create a positive and healthy culture? How much is your company spending on creating the culture they want? What are they spending in time? In money? In...
“I’m 45 Years Old, I’m Not Going to Change”
No, I’m not 45. I am older. That’s what the woman in the meeting said out loud to her colleagues. There are a myriad of ways this is expressed: “This is the way I have always been, I’m not going to change now.” “My mother/father was this way, what do you...
The Field Conditions Are the Same
I was working with a retail company recently and the senior leaders were trying to figure out why their competitor had higher than average sales in the fourth quarter while their company had sluggish sales. Sitting around the table at their weekly meeting, the leaders...
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